e-commerce
The account will be managed by the Mumbai office of Experience Commerce
e4m Staff Jul 30, 2024 9:51 AM
The campaign brings to life the potential of drone technology, setting a new standard in logistics for e-commerce and D2C brands
e4m Staff May 30, 2024 3:09 PM
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
e4m Staff Mar 12, 2024 10:20 AM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
Shantanu David Oct 27, 2023 8:34 AM
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
e4m Staff Oct 10, 2023 11:40 AM
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
Kanchan Srivastava Sep 28, 2023 8:42 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Shantanu David Sep 11, 2023 8:55 AM
The e-commerce firm took home 2 gold, 3 silver and 3 bronze metals across categories
exchange4media Staff Aug 18, 2023 9:27 PM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
exchange4media Staff May 16, 2023 1:24 PM
During a panel discussion, Vipul Parekh (Bigbasket), Vijay Iyer (Amazon Ads), Badrinath Mishra (ONDC) and Vaibhav Kapur (Flipkart Ads) explained how e-commerce is going to change in near future
exchange4media Staff Apr 5, 2023 3:02 PM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Shantanu David Feb 3, 2023 8:59 AM
The observation was made by the regulatory body in a discussion paper titled ‘Dark Patterns in Advertising’
exchange4media Staff Jan 4, 2023 4:09 PM
At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media
exchange4media Staff Dec 20, 2022 2:55 PM
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Kanchan Srivastava Dec 12, 2022 8:43 AM
The e-commerce player exiting from meal deliveries is expected to result in hundreds being laid off
exchange4media Staff Nov 29, 2022 9:36 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts
Kanchan Srivastava Nov 3, 2022 9:10 AM
The September 2022 GroupM ‘This year, Next Year’ report also says global e-commerce sales are estimated to touch $5.4 trillion this year
exchange4media Staff Sep 21, 2022 6:44 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 17, 2022 7:53 AM
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Kanchan Srivastava Sep 15, 2022 8:48 AM
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years
Javed Farooqui Jul 28, 2022 8:38 AM
At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals
Kanchan Srivastava Nov 26, 2021 9:14 AM
Guest Column: Niloufer Dundh, Founder & CEO, Ventes Avenues, shared in detail how the pandemic gave them a chance to pause and navigate through the crisis
Niloufer Dundh Jan 20, 2021 3:37 PM
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
exchange4media Staff Oct 30, 2020 3:59 PM
After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology
exchange4media Staff Oct 23, 2020 4:37 PM
Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space
Shikha Paliwal Feb 3, 2020 8:37 AM
