e4m-Mobavenue Roundtable to be held in Mumbai today

Brand growth is a dynamic process and involves a deep understanding of the target audience and their evolving needs. In the digital era today, brands have to identify untapped opportunities by leveraging market research and consumer insights to drive growth and gain an edge over their competitors.

To explore the intricacies of brand building, exchange4media and Mobavenue are set to hold a tailored roundtable discussion on Tuesday, October 10, in Mumbai. Driving the theme ‘Unlocking Brand Growth: From Acquisition to Retention’, top industry heads and experts will come together under one roof and share insights on challenges and opportunities that lie ahead for brands.

The theme of the roundtable serves as a roadmap for businesses seeking to thrive in today's competitive market landscape. A brand’s journey depends majorly on changing market dynamics and consumer behaviours and the acquisition-to-retention phase is critical for a brand’s growth. In today's fast-paced business landscape, brands that are agile, customer-centric, and innovative establish a lasting competitive advantage over the rest.  To successfully navigate this journey, businesses must seamlessly transition from acquisition-focused strategies to customer-centric retention initiatives.

At the roundtable, industry leaders will share insights and effective strategies which will help brands unlock their full potential and make a mark in the industry with its growth journey of customer acquisition, engagement, and retention.

Our speakers include:

1. Jahid Ahmed, Senior Vice President and Head of Digital Acquisition, Website, Content and Social Media Marketing, HDFC Bank
2. Prabhakar Tiwari, Chief Growth Officer, AngelOne
3. Anu Raj, Chief Marketing Officer, Aditya Birla Health Insurance
4. Puneeth Bekal Director, Marketing, Mastercard
5. Ishan Bose, Chief Marketing Officer, KreditBee
6. V G Senthilkumar, Head - Marketing & Branding, Bank of Baroda
7. Sachin Shukla, Head Brand and Digital Media, ICICI Bank
8. Prasad Pimple, Executive Vice President & Head of Digital Business Unit, Kotak Life
9. Ishank Joshi, Co-founder & CEO, Mobavenue (Session Chair)