e4m-Samsung Ads Roundtable: Experts to discuss the ‘power of screen’ on April 28
Panellists will discuss the evolving TV landscape and what brands, advertisers and agencies need to do to create deeper engagement with the audience
The rise of streaming services and the availability of affordable high-speed internet has transformed the way Indians watch television. Over the past few years, there has certainly been a significant shift in the TV viewing habits of people across the country. The factors contributing to the evolving consumer behaviour can be attributed to the growth of Smart TV adoption, reduced data plans and the growth of online streaming services that offer a wide range of content to choose from.
To explore possibilities and challenges in the ever-evolving CTV Landscape, industry experts will come together and share insights on the topic ‘How to leverage the power of Screen’ at the e4m Samsung Ads Roundtable on April 28 in Mumbai.
The media landscape is also set to be disrupted as Connected TV becomes a proven way to achieve results. Marketers now have to think beyond cable and consider how incremental reach can help capture viewers across both cable, OTT and CTV campaigns. Agency, brand and digital leaders will throw light on the evolving TV landscape and provide use cases of how brands are leaning into the power of the screen to create deeper engagement with audiences. The panellists will have a robust discussion about the rise of industry challenges and what brands, advertisers and agencies need to succeed in the age of streaming and reaching the total TV viewer.
With the evolution of digital technology and changing consumer behaviour, the players in the market today have endless possibilities to explore which come with a sea of challenges. During the panel discussion, the panellists will discuss the effectiveness of TV, online or offline business outcomes to TV exposure, CTV as an advertising medium and the challenges involved in investing more in CTV.
The speakers include:
- Apoorva Maheshwari, Head of Marketing, Bestseller India
- Altamash Khan, Digital Lead, Kellogg India
- Deepak Saluja, Chief Marketing Officer, ICICI Securities
- Girish Hingorani, Senior GM and Head- Marketing, Ecommerce, Blue Star
- Krishnarao Buddha, Senior Category Head, Parle Products Pvt Ltd
- Pooja Sahgal, CMO, Raymond Consumer Care
- Ritu Mittal, Head of Marketing & Digital, Bayer
- Saibal Biswas, Senior VP and Head of Marketing, Partnerships & PR, MediBuddy
- Anooj Shetty, Client engagement Director, Finecast
- Vikramjeet Bhayana, Head of Marketing, Bajaj Allianz General Insurance
- Vikram Chande, General Manager and Sales Lead, Samsung Ads India (Session Chair)
