Prabhvir Sahmey, Senior Director,  at Samsung Ads India, writes on how data-driven targeted advertising has allowed auto manufacturers to blend insights with creative storytelling

NATIVE CONTENT Nov 28, 2023 9:34 AM

Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues

NATIVE CONTENT Nov 16, 2023 9:59 AM

Kohler’s ‘Bold Look’ campaign has delivered more than 15 million impressions to known Kohler website visitors on Samsung TV Plus

NATIVE CONTENT Nov 8, 2023 9:20 AM

The e4m-Samsung Ads CTV Roundtable saw industry experts deliberate on the increasing CTV viewership, India’s share in streaming content and more

e4m Staff Sep 29, 2023 2:08 PM

When did TV stop being TV? Prabhvir Sahmey, Senior Director Samsung Ads, writes how industry’s obsession with jargons is holding everyone, including brands, back

Prabhvir Sahmey Sep 27, 2023 8:33 AM

At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’

e4m Staff Sep 27, 2023 7:52 AM

exchange4media, in association with Samsung Ads, hosted a roundtable titled ‘How to leverage the power of Screen’

exchange4media Staff May 9, 2023 12:15 PM

The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023

exchange4media Staff May 1, 2023 8:23 AM

Panellists will discuss the evolving TV landscape and what brands, advertisers and agencies need to do to create deeper engagement with the audience

exchange4media Staff Apr 26, 2023 9:08 AM

Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers

Shantanu David Mar 29, 2023 9:19 AM

Abhinav Dhimam has joined as Analytics and Insights Manager, Sahil Nanda has joined as Client Solutions Manager and Bushra Ansari has been named Finance and Business Operation Manager

exchange4media Staff Sep 19, 2022 6:18 PM

The association aims at furthering the reach of Indian marketers across the open internet

exchange4media Staff Sep 8, 2021 12:45 PM

Sahmey, Samsung Ads’ Senior Director-India and South East Asia, says India is the first market where they are launching a Demand Side Platform-first strategy

Javed Farooqui Aug 26, 2021 8:20 AM