Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
Prabhvir Sahmey, Senior Director, at Samsung Ads India, writes on how data-driven targeted advertising has allowed auto manufacturers to blend insights with creative storytelling
Prabhvir Sahmey, Senior Director at Samsung Ads India, writes about how OEMs can help marketers address multiple challenges such as viewership fragmentation and discoverability issues
Kohler’s ‘Bold Look’ campaign has delivered more than 15 million impressions to known Kohler website visitors on Samsung TV Plus
The e4m-Samsung Ads CTV Roundtable saw industry experts deliberate on the increasing CTV viewership, India’s share in streaming content and more
When did TV stop being TV? Prabhvir Sahmey, Senior Director Samsung Ads, writes how industry’s obsession with jargons is holding everyone, including brands, back
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
exchange4media, in association with Samsung Ads, hosted a roundtable titled ‘How to leverage the power of Screen’
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023
Panellists will discuss the evolving TV landscape and what brands, advertisers and agencies need to do to create deeper engagement with the audience
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Abhinav Dhimam has joined as Analytics and Insights Manager, Sahil Nanda has joined as Client Solutions Manager and Bushra Ansari has been named Finance and Business Operation Manager
The association aims at furthering the reach of Indian marketers across the open internet
Sahmey, Samsung Ads’ Senior Director-India and South East Asia, says India is the first market where they are launching a Demand Side Platform-first strategy