Facebook Decides To Stop Third-Party Data Targeting
The social networking site has decided to close its Partner Categories in light of the data breach scandal
In the ongoing Cambridge Analytica scandal, Facebook has decided to close its Partner Categories, which means that advertisers can no longer target against third-party data.
A statement by the social media networking site reads: “We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook.”
Advertisers will still be able to target on Facebook using Facebook’s native data and their own first party data, only the use of third party data segments will be cut off. Third party data providers include the likes of Experian and Axciom.
A statement by the social media networking site reads: “We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook.”
Advertisers will still be able to target on Facebook using Facebook’s native data and their own first party data, only the use of third party data segments will be cut off. Third party data providers include the likes of Experian and Axciom.
Tags
Facebook
