Gaming brands level up with festive marketing for Diwali
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
With Diwali around the corner and industry experts predicting significant increases in ad spends, the gaming sector is poised to capitalize on the festive spirit, leveraging innovative strategies to engage consumers.
According to recent insights, the overall advertising expenditure (AdEx) in India is expected to rise by 6.8% this festive season compared to last year, with some sectors, including gaming , anticipating even higher growth rates.
Rohit Agarwal, Founder and Director of Alpha Zegus, notes a 25% increase in spending by brands during this festive period, attributing this surge to a rise in disposable incomes among Indian consumers. He emphasizes that this is just the beginning, as brands are likely to ramp up their advertising efforts in subsequent waves of festive promotions.
Gaming companies are not just observers in this festive frenzy; they are actively participating with tailored marketing strategies . Anurag Choudhary, Founder & CEO of Felicity Games , highlights their approach of enhancing player engagement through festive in-game events. These events will allow players to unlock exclusive rewards and participate in themed challenges that resonate with the holiday spirit. Additionally, they are offering limited-time discounts on in-game purchases to enhance the overall gaming experience during this festive season.
Choudhary mentions that Felicity Games has increased its ad spend by 40%, focusing heavily on social media platforms like Instagram and Facebook. This strategic investment aims to connect with a broader audience and drive a 25-30% boost in player engagement compared to previous months. The goal is clear: make this festive season memorable for players through unique experiences that celebrate various holidays inclusively.
