Hrithik Roshan turns 50: The Greek God's golden brand journey
According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, birthday boy Hrithik Roshan's endorsement value is pegged at $48.5 million
Frequently referred to as the ‘Greek God’ of the Bollywood industry, Hrithik Roshan is celebrating his 50th birthday today. The actor has been a part of the big screen for over two decades now, having made his debut as lead actor in Rakesh Roshan’s Kaho Na Pyaar Hai released in 2000. He will be seen alongside Deepika Padukone in the upcoming action thriller Fighter, which is set to release on January 25th this year.
Roshan has been a part of several critically acclaimed movies over the years like Zindagi Na Milegi Dobara, Jodha Akbar, Koi… Mil Gaya, Fiza and a lot more. He is considered one of the highest-paid actors in Bollywood. According to media reports, the actor charges a fee of Rs 75 to 100 crore for a film.
But apart from just films, Roshan gets much of his income from brand endorsements. According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, he is ranked 10 on the Celebrity Brand Valuation - Index with his brand worth and endorsement value pegged at $48.5 million. Reports also suggest that he makes a good amount of money from social media, charging Rs 4 to Rs 5 crore for one post.
Roshan also owns his own sportswear clothing company named HRX, the brand value of which is around Rs 200 crore.
Some of the brands which he endorses are Beardo, Mountain Dew, Burger King, Zomato, CureFit, Hero Honda, Ferrero Rocher, Rummy Circle, Rado, Zebronics, Tata Tigor, Coca-Cola, White Hat jr. and many more.
Hero Motocorp
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My Fitness
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BeatXP
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Beardo
Burger King
Ferrero Rocher
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Rado
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Bisk Farm
Controversies
Apart from dealing with controversies in his personal life, the actor has had to deal with a backlash to some extent with some of his endorsements as well. For instance, in 2022, he was indulged in a controversy related to a Zomato ad, which was withdrawn by the brand after a huge backlash. However, this controversy doesn’t seem to affect the ‘Hrithik Roshan’ brand, experts noted.
