Kapil Sharma and Pooja Hegde in Meesho's festive sale campaign

Meesho announced its festive ‘Mega Blockbuster Sale 2023’ campaign, conceptualized to highlight its core proposition of offering quality products at the best prices.

The ad campaign stars celebs Kapil Sharma and Pooja Hegde. "Through this campaign, Meesho aims to establish itself as the preferred choice for customers seeking the best prices and deals for their festive shopping needs. Meesho’s 0% commission model helps sellers provide the lowest prices on the platform. Meesho has recorded 140 million annual transacting users. This forms a sizable portion of India’s internet population and provides sellers with a wide customer base across the country. Enabling sellers to tap into a large and diverse customer base has boosted their earning potential," said the company. 

Commenting on the launch of the campaign, Nilesh Gupta, General Manager, Growth, said, “As the season of Diwali approaches, people are eagerly awaiting festive sales which encompass the best deals of the year. Indian consumers are becoming increasingly tech-savvy and compare pricing across platforms before making a purchase. Our messaging, ‘Meesho check karo’ reinforces that customers can avail of quality products at the ‘right’ prices on Meesho. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humour to build a strong rapport with the audience and create a sense of relatability.” 

Commenting on his association with Meesho, Kapil Sharma, said, “Over the last couple of years, Meesho continues to be an ideal choice for customers looking at shopping from different geographies of the country. I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.” 

Pooja Hedge added, “As we embrace the festive spirit, I am delighted to partner with Meesho in bringing an extraordinary shopping experience for everyone. Meesho’s festive campaign is a testament to the joy of giving and receiving during this special time of the year. I'm excited to be part of a campaign that not only offers an incredible selection of products but also brings the magic of the festive season right to your doorstep.” 

The campaign will be amplified through television and social media platforms. With ~120 million product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable options to choose from this festive season.