Malayala Manorama sports innovative Onam ad
The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it
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Published: Sep 8, 2022 12:04 PM | 1 min read
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Onam season is incomplete without the sight of flower carpets known as Athapookalam or Onapookkalam. On Uthradam day (07.09.22), a newspaper ad of a beautiful Onapookkalam in Malayala Manorama caught everyone's attention.
This innovative campaign called "Kettonam" by Radio Mango for Onam featured a colourful Pookkalam with a QR Code embedded in it. Anyone could scan the code using
their mobile phones. Scanning the code led users to a dedicated page on Radio Mango's website where they could listen to 10 popular Onam songs.
The title "Kettonam" is also a portmanteau word that blends the Malayalam word Ketto (listen) and Onam together. All-time popular songs like Para Niraye, Onappoove
Omalppoove, Poove Poli Poove, Athapoove Chithirapoove, Uthraadapoonilave, and more were featured on the 'Kettonam' page.
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