onam
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
e4m Staff Aug 28, 2024 1:53 PM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
e4m Staff Aug 12, 2024 12:22 PM
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
e4m Staff Jul 29, 2024 2:46 PM
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
e4m Staff Jul 26, 2024 1:05 PM
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
e4m Staff Jul 24, 2024 6:31 PM
Without taking names, actor Poonam Pandey urged the audience to investigate 'who made it (the death stunt) commercial' and also said that she has received legal notices from stakeholders
e4m Staff Feb 22, 2024 4:51 PM
Harshil Karia says the incident is a learning experience for them and they will never repeat the mistake
e4m Staff Feb 17, 2024 8:49 AM
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
e4m Staff Feb 12, 2024 12:45 PM
The pharma giant, who is the manufacturer of the Gardasil vaccine for HPV, has categorically stated that it did not know about Schbang's association with Poonam Pandey
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Tanzila Shaikh Feb 6, 2024 9:20 AM
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Tanzila Shaikh Feb 5, 2024 9:12 AM
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
exchange4media Staff Sep 1, 2023 8:19 AM
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Nilanjana Basu Aug 29, 2023 8:53 AM
The film accompanies the launch of Zoya’s new autograph collection ‘My Embrace’
exchange4media Staff Aug 25, 2023 2:27 PM
The 60-second film showcases the joyful moments of togetherness
exchange4media Staff Aug 23, 2023 12:33 PM
M4marry members can now add a festive-themed profile picture and a short video of themselves celebrating the festival
exchange4media Staff Aug 21, 2023 1:47 PM
The campaign has been conceptualized and executed by Thought Blurb Communications
exchange4media Staff Aug 8, 2023 12:38 PM
The month-long campaign will be implemented through a series of posts, statics and videos, celebrating the colours of India
exchange4media Staff Aug 2, 2023 3:43 PM
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Nilanjana Basu Aug 1, 2023 8:37 AM
The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
exchange4media Staff May 9, 2023 5:32 PM
Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival
Nilanjana Basu Sep 8, 2022 2:26 PM
The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it
exchange4media Staff Sep 8, 2022 12:04 PM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM
The TVC features brand ambassadors Manju Warrier and Wamiqa Gabbi
exchange4media Staff Aug 20, 2022 8:37 AM
Members who add their festive photos will have a customised profile template enabled for enhanced visibility
exchange4media Staff Aug 19, 2022 2:31 PM
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
exchange4media Staff Aug 11, 2022 6:53 PM
The company will also launch its first-ever TV campaign with Sonam
exchange4media Staff Jun 7, 2022 1:22 PM
The creative and script have been developed by marketing agency Ripple Links
exchange4media Staff Mar 30, 2022 1:55 PM
Wangchuk, the engineer-turned-education reformer was speaking at ABP Network’s ‘Ideas of India’ summit
exchange4media Staff Mar 25, 2022 2:14 PM
Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues
Sonam Saini Sep 21, 2021 8:55 AM
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Mansi Sharma Sep 18, 2021 9:02 AM
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tasmayee Laha Roy Aug 31, 2021 8:39 AM
For the film, the platform has collaborated with Dentsu Mcgarrybowen and director Atul Kattukaran
exchange4media Staff Aug 18, 2021 3:19 PM
The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators
exchange4media Staff Aug 17, 2021 2:35 PM
Mathrubhumi, Malayala Manorama and The Times of India decided to come together to welcome brand owners to attract the Kerala shoppers
exchange4media Staff Aug 16, 2021 4:04 PM
The line-up includes celebrity interview, movie premier, mega show, and cookery programmes
exchange4media Staff Aug 16, 2021 2:58 PM
As Kerala sets the festivities in motion, brands go all out to woo consumers
Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
With the latest relaxation in Covid restrictions in the state and extension of shop timings, the group has urged advertisers take full advantage of the opportunity
exchange4media Staff Aug 10, 2021 11:05 AM
The Local Network, agency of record for the news portal, has conceived and executed this campaign
exchange4media Staff Aug 10, 2021 8:27 AM
The special lineup will also include culinary and game shows besides Asianet’s popular fiction shows and top films
exchange4media Staff Aug 5, 2021 10:13 AM
Wangchuk said that this engagement will be a part of his mission to support Indian brands
exchange4media Staff Jul 27, 2021 1:19 PM
