May the guests multiply, says Zomato for Onam
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
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Linen Club releases heart-warming campaign for Onam
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Mankind Pharma ropes in Sonam Kapoor as the face of Ova News
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
Eastern celebrates Kerala's culinary heritage ahead of Onam
The campaign celebrates Eastern's legacy in the state
This Onam, ad spends likely to bloom as shopping window extends
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Pama joins AV Organics new Head of Marketing for Evocus
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
Sonam Bajwa tells women to step up their personal styles in Campus ad for sneaker line
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
Sonam Kapoor banters with dad Anil Kapoor over Johnson’s Baby's promise of protection
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
MMTV to celebrate Onam with special entertainment lineup
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
Poonam Pandey opens up about death stunt: 'Some people benefited monetarily'
Without taking names, actor Poonam Pandey urged the audience to investigate 'who made it (the death stunt) commercial' and also said that she has received legal notices from stakeholders
Poonam Pandey shockvertising: Now Schbang Founder Harshil Karia apologizes
Harshil Karia says the incident is a learning experience for them and they will never repeat the mistake
Ranveer Singh and Johnny Sins star in Bold Care ad, Internet in disbelief
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
MSD ends association with Schbang: ‘Poonam Pandey death stunt grossly irresponsible’
The pharma giant, who is the manufacturer of the Gardasil vaccine for HPV, has categorically stated that it did not know about Schbang's association with Poonam Pandey
How far is too far in Shockvertising?
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Poonam Pandey’s death hoax: Good cause with a bad taste?
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Sonam Kapoor stars in new ad for ITC Vivel
The ad has been conceptualized by Brand David
Sonam Pradhan exits Mahindra, set to join Kellogg’s
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
Harvesting the festivities: Onam goes beyond just local brands this year
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Sonam Kapoor makes a case for enjoying one's own company in Zoya ad
The film accompanies the launch of Zoya’s new autograph collection ‘My Embrace’
Joyalukkas captures timeless traditions in Onam campaign
The 60-second film showcases the joyful moments of togetherness
M4marry introduces video feature for Onam
M4marry members can now add a festive-themed profile picture and a short video of themselves celebrating the festival
Kitchen Treasure unveils campaign for Onam with Manju Warrier
The campaign has been conceptualized and executed by Thought Blurb Communications
TCL launches campaign to celebrate greatness of Independence Day and Onam
The month-long campaign will be implemented through a series of posts, statics and videos, celebrating the colours of India
Brands may spend 15-20% more on Onam advertising this year
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
The Moms Co. unveils campaign with Sonam Kapoor
The campaign highlights that motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care
Sonam Kapoor takes the #HuggiesFlipAndDipChallenge
The campaign has been conceptualized by Ogilvy India
Malayala Manorama & Reliance Trends break records this Onam
Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival
Malayala Manorama sports innovative Onam ad
The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it
Festive spending bounces back this Onam
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Havells unveils latest campaign for Onam
The campaign features south actor Mamta Mohan Das
Kalyan Jewellers brings in festive cheer with Onam campaign
The TVC features brand ambassadors Manju Warrier and Wamiqa Gabbi
M4marry.com rolls out festive profile picture feature for Onam
Members who add their festive photos will have a customised profile template enabled for enhanced visibility
Kerala's Biggest Superstar Coming Soon, says Manoramaonline’s Onam campaign
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
The Moms Co. ropes in Sonam Kapoor as brand ambassador
The company will also launch its first-ever TV campaign with Sonam
Kotak Bank unveils campaign with Sonam Kapoor & Keerthy Suresh
The creative and script have been developed by marketing agency Ripple Links
Empathy is the foundation of sustainability: Sonam Wangchuk
Wangchuk, the engineer-turned-education reformer was speaking at ABP Network’s ‘Ideas of India’ summit
Print sets sight on pre-Covid levels as ad growth transcends festive 2020
Key sectors like Real Estate, Automobile, E-Commerce and FMCG are looking at this festive season to shore up their business revenues
'Kuch khas hain' says industry about Mondelez's Cadbury ad revisit
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Facebook is deeply entrenched in the cultural fabric of India: Avinash Pant
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Facebook spotlights Pulikkali artistes in new short film to celebrate Onam
For the film, the platform has collaborated with Dentsu Mcgarrybowen and director Atul Kattukaran
Moj turns the spotlight on celebrating Onam virtually with new campaign
The 10-day long campaign will be hosted by Malayalam actor Anu Sithara and will see participation from popular Moj creators
Mathrubhumi issues note on collaboration with Malayala Manorama and TOI for Onam
Mathrubhumi, Malayala Manorama and The Times of India decided to come together to welcome brand owners to attract the Kerala shoppers
Release: Asianet Onam programming
The line-up includes celebrity interview, movie premier, mega show, and cookery programmes
It's an Onam of opportunities for brands
As Kerala sets the festivities in motion, brands go all out to woo consumers
Media houses hopeful of Onam bringing festive cheer to ad sales
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
South market bounces back as positive consumer sentiment boosts ad sales ahead of Onam
According to media planners, the maximum spends will come in the following weeks
Mathrubhumi Group beckons advertisers as Kerala opens up for Onam
With the latest relaxation in Covid restrictions in the state and extension of shop timings, the group has urged advertisers take full advantage of the opportunity
Manorama Online unveils ‘Nothing will stop a Malayali from celebrating Onam’ campaign
The Local Network, agency of record for the news portal, has conceived and executed this campaign
Asianet brings in an Onam programming feast for viewers
The special lineup will also include culinary and game shows besides Asianet’s popular fiction shows and top films
WhiteHat Jr students to collaborate with Sonam Wangchuk on real-world application projects
Wangchuk said that this engagement will be a part of his mission to support Indian brands