Nerolac Paints to continue with Sunrisers Hyderabad sponsorship in IPL 2018
Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017
Kansai Nerolac Paints Ltd. has announced its continued association with Indian Premier League (IPL). Nerolac will continue to sponsor the Sunrisers Hyderabad team for IPL 2018, making sure that the brand will be visible on the helmets of Sunrisers Hyderabad players.
Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.
Nerolac Paints believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation, the company said in a statement.
Nerolac Paints said they have always made efforts to also increase the livelihood earning opportunity of its partners. One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youths were trained and skilled to take up livelihood through painting.
This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.
Speaking on the association, Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited, said, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”
Expressing excitement about the continued association with the brand, K Shanmugam, CEO, Sunrisers Hyderabad, “It is a matter of immense pride for us to partner with brands of stature such as Nerolac, as we gear up for the eleventh season of the Indian Premier League. This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs."
"With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead,” Shanmugam said.
Nerolac has been an active advertiser in BCCI events for a very long time. In 2016, it associated with Gujarat Lions and to further deepen connect with the sport, Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017.
Nerolac Paints believes in the significance of sports as a marker for human performance and cricket continues to be the biggest unifier of it in India. Thus, IPL becomes the natural platform to create a strong emotional connect with the nation, the company said in a statement.
Nerolac Paints said they have always made efforts to also increase the livelihood earning opportunity of its partners. One such key initiative in the past was the ‘Man of the Match Grant’ whereby a total of 83 youths were trained and skilled to take up livelihood through painting.
This year too, a variety of initiatives are being lined up to continuously build upon the association and the company will soon be announcing the same.
Speaking on the association, Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited, said, “The growing impact of IPL continues to give us great confidence in the potential of the league to impact the lives at large. Last year, our association with the Sunrisers Hyderabad created a fair amount of value for us and we are excited to announce our continued association with the team. We wish all the best to the players for this season and are sure that the team will continue to grow from strength to strength.”
Expressing excitement about the continued association with the brand, K Shanmugam, CEO, Sunrisers Hyderabad, “It is a matter of immense pride for us to partner with brands of stature such as Nerolac, as we gear up for the eleventh season of the Indian Premier League. This is an important season for us and renewed support from Nerolac, SRH’s lead helmet sponsor, will be vital as we bid to win the title after a solid show last season where we qualified for playoffs."
"With a stronger partnership this year, we look forward to continue what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead,” Shanmugam said.
