Nestlé Health Science's new campaign is a wake-up call for millennials
The campaign is for the brand's newly launched product, Resource Activ
Nestlé Health Science has launched a campaign for its newly launched product, Resource Activ - a muti-benefit, high-protein drink. The campaign builds on relatable moments from the daily lives of millennials and encourages them to pay attention to their nutritional needs in order to keep their “real age activ”! The campaign has two commercials with humorous undertones.
Commenting on the launch of the campaign, Mansi Khanna, Director, Nestlé Health Science India said, “Various research suggest that after 30 years of age, an individual’s muscle mass and bone density begins to reduce. Our new campaign for Resource Activ seeks to communicate this situation and highlights that with the New Edge formula, one can keep their real age active!”
The video campaign will be broadcast across social media platforms including YouTube, Instagram, Facebook and select OTT platforms.
