smriti-mandhana
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
e4m Staff Mar 26, 2024 11:40 AM
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
e4m Staff Oct 31, 2023 4:59 PM
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
Mandhana will endorse SG products, like former brand ambassadors Sunil Gavaskar and Virender Sehwag
e4m Staff Sep 20, 2023 1:32 PM
Mandhana will feature prominently in the brand's marketing campaigns and initiatives across various platforms
exchange4media Staff Jun 5, 2023 1:14 PM
The brand has released four digital films with the cricketer
exchange4media Staff Mar 5, 2023 2:00 PM
Mandhana is the first Indian women cricketer to be recognized as the ICC Women's ODI Cricketer of the Year
exchange4media Staff Jan 12, 2023 12:08 PM
Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand
exchange4media Staff Oct 6, 2022 11:42 AM
The campaign showcases real-life inspiring stories of five influencers
exchange4media Staff Aug 25, 2022 2:05 PM
The association reflects the bank’s ethos of adding value to the lives of countless customers
exchange4media Staff Sep 3, 2021 3:22 PM
The association with Mandhana and Khan will enable Rario to offer ownership of digital collectibles to fans
exchange4media Staff Sep 2, 2021 1:44 PM
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
exchange4media Staff Aug 18, 2021 3:33 PM
The film features cricket sensations Bhuvneshwar Kumar and Smriti Mandhana and one of India’s most popular rappers – Kaam Bhaari
exchange4media Staff Apr 21, 2021 11:10 AM
The cricketing duo will feature in the brand's upcoming campaigns and engagement activities
exchange4media Staff Sep 10, 2020 11:48 AM
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players
Shreshtha Verma Jan 20, 2020 8:50 AM
