Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
The campaign comprises a digital film & social media activation.
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
She will endorse D2C skin care products
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
Mandhana will endorse SG products, like former brand ambassadors Sunil Gavaskar and Virender Sehwag
The cricketer signed with Baseline in 2017
Mandhana will feature prominently in the brand's marketing campaigns and initiatives across various platforms
The brand has released four digital films with the cricketer
Mandhana is the first Indian women cricketer to be recognized as the ICC Women's ODI Cricketer of the Year
Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand
The campaign showcases real-life inspiring stories of five influencers
The association reflects the bank’s ethos of adding value to the lives of countless customers
The association with Mandhana and Khan will enable Rario to offer ownership of digital collectibles to fans
The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs
The film features cricket sensations Bhuvneshwar Kumar and Smriti Mandhana and one of India’s most popular rappers – Kaam Bhaari
The cricketing duo will feature in the brand's upcoming campaigns and engagement activities
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players