Tata Power bats for the planet in new ad for solar rooftop
The campaign has been conceptualized by Rediffusion
Tata Power’s campaign for its rooftop solar has just gone on air.
“It is a large multi-media campaign over TV and digital and targeted to the main wage earner (MWE) in SEC A/B pan-India,” says Ruchira Raina, Executive Director of Rediffusion Smart Media.
On the creative front, Pramod Sharma, National Creative Director of Rediffusion, the campaign's architect, explains, “Solaroof as Tata Power saw it needed to be seen to be both Earth friendly and consumer friendly. Plus we wanted to communicate that if Tata Power are good enough to put up large commercial installations at schools, stadiums, airports, hospitals and more, then they can surely be trusted to up a solar installation atop your home. The creative therefore uses young ambassadors - school children - to narrate an endearing story about the Tata Power Solaroof. It engages and it enlightens.”
Adds Jyoti Kumar Bansal, Chief - Brand & Communications, Tata Power, “For more than 107 years, Tata Power has been partnering the nation’s vision for clean, green, affordable energy. As India is transforming to a global leader in Renewable Energy, we are leading this transition with our smart and customised clean energy solutions and products.
She continues, “Our latest campaign for Tata Power Solaroof aptly powers this vision of a bright future, delivering the promise of expertise and savings through the real harbingers of change - our children. It is another step in our mission of #SustainableIsAttainable, making it real and easy for our fellow Indians to shift to planet-friendly Solar energy with Tata Power. Indeed, the Future is Bright with India’s pioneering and No. 1 Solar Rooftop company.”
