Techmagnate - e4m roundtable: Experts to explore the intricacies of BFSI marketing

The exchange4media Group is excited to host the exclusive Techmagnate - e4m custom roundtable in Mumbai on September 4. The exclusive roundtable will be held in the presence of distinguished leaders, seasoned professional and luminaries from the industry. At the roundtable, a panel of experts will dive deep into the topic ‘Decoding the Highs and Lows Challenges of High Acquisition Costs & Low Conversion Metrics in BFSI Marketing’. The theme of the roundtable serves as a roadmap for brands and marketers seeking to thrive in today's competitive market landscape.

The BFSI industry has undergone a remarkable shift over the years, fuelled by technological advancements. Digital disruption has been at the forefront of this transformation, with the adoption of cutting-edge technologies like AI and data analytics, revolutionising how financial services are delivered in the digital era today. Traditional banking models have given way to digital and mobile banking, offering customers seamless, 24/7 access to their finances. Meanwhile, fintech startups and digital wallets have further intensified competition, pushing traditional players to innovate and enhance their digital capabilities to stay relevant.

To explore this space further, the speakers at the Techmagnate - e4m roundtable will engage in a power-packed discussion on a wide range of subjects like rise of fintech and how startups are disrupting traditional banking models, solutions for high cost of acquisition and poor conversion rates, the contribution of digital to the business and more.

Here’s our line-up of speakers:

• Sarvesh Bagla, Founder & CEO, Techmagnate (Session Chair)
• Pooja Menon Vaidya, Associate Vice President - Digital Marketing, IIFL Securities
• Kaushik Chakraborty, Head of Marketing & Corporate Communications, Tata Capital
• Haresh Sadani, Director & Head of Marketing & Products, Invesco Mutual Funds
• Akhil Almeida, Head Of Marketing, Bandhan Life Insurance
• Shonali Shetty, Head Growth Marketing, Godrej Capital
• Francis Rodrigues, Senior Vice President Digital Marketing & E-Commerce, HDFC Life
• Riaan Rodrigues , Lead, E-business & Marketing, TATA AIG General Insurance Company Limited
• Supriya Ghosh, Head - Brand Marketing & PR, Mirae Asset Capital Markets (India) Pvt. Ltd
• Pooja Menon, Head of Digital and Brand Marketing, Aditya Birla Health Insurance
• Megha Parte, Head of Marketing, Baroda BNP Paribas Mutual Fund
• Tejas Deshpande, Vice President Marketing, 360 ONE Asset
• Argho Bhattacharya, Head of Marketing, PayU
• Showmik Choudhury, Vice President | Digital Strategy |Digital Analytics | Growth Marketing, IDFC Bank
• Jagruti Shah, Vice President – Marketing, HSBC Mutual Fund
• Prasad Pimple, Executive Vice President & Head of Digital Business Unit, Kotak Life
• Rahul Dighe - Associate Vice President – Marketing & Communications - Nippon Life India Asset Management Limited