Publicis Groupe capped FY25 with 5.9% organic growth in Q4, taking full-year organic growth to 5.6%, as the company reported solid, broad-based performance across the U.S., Europe and Asia Pacific.
Net revenue of the company rose 4.2% in FY25 to 14,547M euros.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, shared,“Thanks to our AI-powered growth model, we are entering our second century stronger than ever, with Q4 organic growth of +5.9%. This led to +5.6% for the full year, an acceleration versus our 5-year organic growth CAGR, with every region delivering solid results at a time when our main competitors are expected to be negative overall.”
“2025 has been a year of increased investments in our AI capabilities and talent while improving on our already industry-leading margin and free cash flow. It was also a year of sustained commercial momentum as we once again topped the new business rankings,” he added.
The company reported positive momentum across Asia Pacific in FY25, positioning the region as a key growth and profitability driver for the company amid a volatile global advertising market.
Asia Pacific net revenue rose 5.8% organically for the full year, ahead of Europe and closely tracking the group’s overall organic growth of 5.6%. In Q4, the region delivered 6.2% organic growth, with China remaining resilient at 4.3%, while India and Australia posted strong contributions to quarterly performance.
Publicis ended FY25 with net revenue of €14.55 billion, while operating margin improved to a record 18.2%. Asia Pacific stood out as the group’s most profitable region, delivering an operating margin of 22.9%, significantly higher than North America and Europe.
Arthur Sadoun said the company’s performance in Asia Pacific reflects the growing relevance of its AI-powered operating model in fast-evolving markets.
“Asia Pacific is a clear demonstration that artificial intelligence is not a headwind for our industry, but a powerful driver of growth and margin expansion,” Sadoun said. “Markets across the region are rapidly adopting AI-led media, data and creativity solutions that deliver measurable business outcomes for clients.”
Connected Media continued to anchor growth in the region, driven by market share gains, increasing demand for AI-powered products and the expansion of addressable media. Intelligent Creativity delivered mid-single-digit growth, supported by production and new business wins, while Technology remained stable amid cautious client spending on digital transformation projects.
Publicis also strengthened its Asia Pacific footprint through targeted acquisitions, including Atomic 212° in Australia and HEPMIL Media Group in Southeast Asia, reinforcing its influencer marketing and identity-driven capabilities across high-growth markets.
Looking ahead, the group said it expects to outperform the industry for the seventh consecutive year in 2026, guiding for 4–5% organic growth, with Asia Pacific expected to remain a key contributor as Publicis continues to invest in AI, talent and new addressable markets.