Vinod Cookware is associate sponsor for MasterChef India

As part of the associate sponsorship, Vinod Intelligent Cookware will aid home cooks in creating stellar dishes that will surely impress the respected judges - Vikas Khanna, Ranveer Brar, & Garima Arora. This will be followed by a launch of their ‘MasterChef Range’ of products.

Vinod Cookware is partnering with competitive cooking show MasterChef India as their associate sponsor. The show, with eminent celebrity chefs Vikas Khanna, Ranveer Brar, & Garima Arora as judges, premiered on 2nd January. It will air every Monday to Friday at 9:00 PM, on Sony Entertainment Television and stream on SonyLiv.

“As part of the associate sponsorship, the home cooks will use Vinod Cookware for creating their masterful dishes to win the judges over. The show will also feature a complete rack branded and stocked with Vinod Cookware’s superlative products. Highlighting their cutting-edge technology, products such as Vinod’s Platinum, Hanos, Zest Inducto, Hard Anodised, Stainless-Steel Cookware, Europa, and Outer-Lid Pressure Cookers will be showcased throughout the reality show. With that, the brand will take up multiple advertising slots between segments as part of the deal. The premium cookware company is focusing on strengthening its brand equity while gaining a favorable spotlight from its audience,” the company said in a release.

“Vinod Intelligent Cookware has always advocated for hassle-free but excellent cooking. With the new season of MasterChef India, this message will reach our potential target audiences loud and clear, nationwide. Our brand’s expertise is rooted in a deep understanding of the diverse cuisines & cultures that are ingrained in us, making it the perfect pick for both modern & conventional Indian kitchens. Having utilized some leading GEC shows for advertising, partnering with MasterChef India to establish our prominent national presence felt like the right next step. We believe this collaboration will facilitate us to make the act of cooking feel less like a task and get more people excited about it”, said Sunil Agarwal, Director, Vinod Cookware.

Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India | Culver Max Entertainment shares, “At Sony Pictures Networks India, feel very proud to associate with brands that resonate with our shows. With MasterChef India, we are sure brand Vinod Cookware will attract the right target audience. MasterChef India that is all set to premiere starting 2^nd January at 9:00 pm on Sony Entertainment Television and stream on SonyLIV, we feel proud to learn that brands are excited about the show. We’ve also witnessed good traction across categories. This is our first association with Vinod Cookware, and I am sure together we will scout for extended associations as it will enable us to deliver the right message and bring out the core brand values to our trusted brand partners.”