Vritti Solutions has recently launched an e-commerce platform ‘AnyDukaan’ for the Kiranawalla or retailers of the country.
AnyDukaan is an e-commerce market place acting as an aggregator connecting the next door retailer/grocers/Kiranas to the consumer.
Mumbai-based Retailer Madam Home will be among the first to offer e-commerce services to its customers through ‘AnyDukaan’ app.
On this Independence Day, a consumer activation programme for AnyDukaan was organized by Madam Home at its main outlet in Malad, Mumbai for its customers.
AnyDukaan will help digitally transform the transactions and promotions of 50 year old Mom & Pop retail store Madam Home.
Through AnyDukaan, the consumer, right from his mobile can select the dukaandar and order for grocery, fruits and vegetables, sweets, dry fruits and dairy products. They could get an express pickup or deliver at home within no time bringing a lot of convenience to consumers. The application is very easy to use and the retailer himself can then make the products available online for his consumers using the same application. All orders, invoice and delivery details and payment between a kiranawalla and his consumers will be provided online through this app and also can implement flexible payment options. AnyDukaan app can be downloaded by retailers and consumers anywhere in the country. The app supports and enables social distancing drive which is badly needed in the country.
“We are happy to be associated with Madam Home and becoming part of its e-commerce evolution. On the occasion of Independence Day, Vritti Solutions is proud to bring to all our retailer friends an app which is 100% Indian. The launch echoes the call of our Prime Minister for ‘Make in India’ and ‘Be Vocal for Local’. The app will give our consumers, freedom to shop their favourite items in the convenience of their homes,” said Veerendra Jamdade, Chief Executive Officer, Vritti Solutions Ltd, creator of AnyDukaan.
“In conventional e-commerce apps, one does not know the identity of the retailer. He is just a supplier. What makes AnyDukaan unique is it offers a retailer an opportunity to market his own brand, which is not found in other e-commerce apps. We are appealing to retailers across the country to connect with their customers through AnyDukaan, market and promote their brands,” said Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
AnyDukaan has been developed to meet these futuristic needs of the consumers. “With AnyDukaan app, I aim to grow my business exponentially as promotion and marketing of my brands to my customers will be on my finger tips. We are a good example of how a 50 year old establishment is adapting to technology and evolving to confidently face the demands of the present times. During the Covid crisis lock down, it was the retailers or the local kiranawallas who came to the help of the consumers. We expect the customers to reciprocate by supporting the e-commerce drive of the retailers. The next e-commerce revolution will take place at the retailer level,” said Bhavin Rhambia, Director, Madam Home.