Walkaroo urges India to #WalkForGood during the lockdown

For every 2500 daily steps one takes, the brand will donate one pair of shoes to frontline workers, while promoting fitness at home

by exchange4media Staff
Published: May 17, 2020 10:00 AM | 3 min read

Walkaroo, a vogue footwear brand from the stable of VKC group, went live with a social campaign #WalkForGood that promises to provide a pair of shoes to the frontline heroes helping out the society during the COVID-19 pandemic, for every 2,500 daily steps one takes. The combined objective of the campaign was to give back to those risking their lives on the frontline and promote fitness-at-home during the lockdown. The initiative was launched with an interesting video ‘Kadam’, shot amidst the lockdown by the Mumbai-based production house called Griffin Pictures.

The #WalkForGood campaign called for fitness enthusiasts to upload their step-count via any tracker app by tagging the brand’s social handles. Influencer marketing and ORM were the two most impactive pillars of the campaign that drove in umpteen number of entries. The campaign was escalated by the celebrity influencer & actor Shraddha Das and fitness influencers Ragini Chandran and Bharat Raj. The social media posts manoeuvred the users to take on tasks like squats, jumping jacks, treasure Hunt, Bollywood dance routine, Yoga, and skipping.

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Your body is the temple you live in, so why not treat it like one? In these hard times, looking after your immunity and fitness is way more important than before. We all are restless sitting home and want to do something in our free time, here is what you can actually do and this will not benefit you alone. ?? . @vkcwalkaroo brings you a chance to #WalkForGood. For every 2500 steps you take daily at home, Walkaroo will donate 1 pair of shoes to our frontline heroes. What better than this!!!?? . All you have to do is: 1. Record yourself completing 2500 steps 2. Upload a video or image with the steps completed by tagging @vkcwalkaroo and use #WalkForGood 3. Nominate 3 or more friends to take this up??? . Don’t forget to keep your profiles public, the more the steps, the more the contribution.? . Don’t miss this chance to be a hero from the convenience of your homes! Let’s do it guys. ? . I nominate @ranjit_poojari @giri_r_gowda @canikac to take this further! Your love for fitness inspires me! Let's do this for our heroes!❤ . #walkforgood

A post shared by Ragini Chandran (@raginic) on May 12, 2020 at 6:31am PDT

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Two things I love, dancing and fitness and today I kind of combined them both to be a part a noble cause from @vkcwalkaroo, it is called #WalkForGood. Here for every 2500 steps you take at home on a daily basis, they will donate a pair of shoes to our frontline heroes who are striving hard for our safety and well-being. For all those who cannot contribute via money and really want to help the warriors out there, perform any task and track the number of steps you have completed with any steps tracking app. Do ensure they are a minimum 2500 so your contribution counts. I can proudly say, I have done my bit and I am also nominating @vishwaksens , @swetaavarma and @shankss82 to contribute?to #WalkForGood How do you participate and be a contributor? Just follow the below steps 1. Record yourself completing 2500 steps 2. Upload a video or an image with the steps completed by tagging @vkcwalkaroo and use #WalkForGood 3. Nominate 3 or more friends to take this up 4. Keep your profiles public so your contribution is considered Thank you @udaybhanukovuri for teaching me dance? #coronatimes #donateforacause #gratitude

A post shared by Shraddha Das (@shraddhadas43) on May 14, 2020 at 7:23am PDT