What makes Saif Ali Khan a nawab of brand endorsements?

Saif Ali Khan celebrates his 53rd birthday today. As the versatile actor completes yet another trip around the sun, it is a perfect time to delve into his remarkable brand journey. From his beginnings in the film industry to becoming a renowned figure in the branding world of endorsements and beyond, Saif’s journey has been one of sustained appeal. 

Khan’s alignment of film roles with his brand promotions portrayed his shrewd understanding of the entertainment industry. Khan has endorsed several brands over the years including products and services in the fashion, lifestyle and consumer goods sectors. His sophisticated image has made him a sought-after choice for advertisers looking to target a specific demographic. On his birthday, e4m delved into the Bollywood nawab's branding and advertising journey. 

Acko

Father-daughter duo Saif Ali Khan and Sara Ali Khan joined forces with direct-to-consumer insurer ACKO for its latest campaign.

In collaboration with Leo Burnett, the campaign aimed to debunk traditional consumer beliefs surrounding motor insurance. Through the series of ad films, Saif and Sara Ali Khan portrayed an engaging contrast between a millennial and Gen X mindset when it comes to insurance decision-making.

Tata Play Binge

Almost two months ago, Tata Play Binge rolled out an extensive campaign called Bachcha Bachcha Janta Hai, featuring Saif Ali Khan and Kareena Kapoor Khan.

The slice-of-life characters talked about the essence of the offering – which is, having access to all the content from 27 OTT apps covering movies, shows, news, games and more, under one unified platform- making entertainment consumption easy and simple.

Dollar Lehar

Dollar Industries collaborated with actor Saif Ali Khan as the face of Dollar Lehar, the affordable product segment of the brand. The brand will shoot a 360-degree advertising campaign with the actor across print, electronic, outdoor & online.

Lay’s Gourmet

Almost six months ago, Lay's Gourmet, the premium range of slow-cooked kettle chips from Lay’s, announced the ‘Nawab of Bollywood,’ Saif Ali Khan as its brand ambassador.

The actor will bring his charm and flair, reinforcing that Lay’s Gourmet is not just a regular chip, but a delicately crafted snacking experience that deserves o be savoured.

Pizza Hut

Saif and Shehnaaz Gill jointly promoted Pizza Hut for their new range of 10 new pizzas which,  they claimed, are made to match with every possible mood of consumers. 

Selected Homme

Selected Homme unveiled its latest digital campaign starring actor & brand ambassador Saif Ali Khan. Khan presented the brand’s spring-summer 2023 collection.

The campaign opened with a voice-over by Saif Ali Khan, who expressed what timeless fashion and legacy mean to him against a series of aesthetically shot visuals. 

Wardwizard Innovations 

Wardwizard Innovations and Mobility Ltd., a manufacturer of electric two-wheelers under the brand name Joy e-bike announced onboarding the actor couple Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.  

This move comes in the way of escalating the brand’s visibility across the masses. Under the agreement, the actors will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities.

Boult Audio

Almost one year back, Homegrown consumer electronics player, Boult Audio roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav as its new brand ambassadors.

Pepperfry

Pepperfry launched its Diwali Campaign’22 - ‘Pepperfry Meme Superstars’ with brand ambassadors, Kareena Kapoor Khan and Saif Ali Khan.
This is a first-of-its-kind 360-degree media campaign that incorporates memes around the brand’s omnichannel play.

Kareena and Saif feature in a light-hearted, comic film epitomizing Pepperfry’s vast range of unique offerings through their banter. This year’s campaign film will introduce a ‘MemeVerse’ concept to drive consumer proposition through a clutter-breaking format.