When brands take Bappa’s blessings
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
It's that time of the year again when Lord Ganesha graces our homes and hearts. Though widely considered a festival of Maharashtra, Ganpati Puja is a big part of all Hindu cultures. The 10-day-long festival marks the birth of Lord Ganesha.
While devotees rejoice with their Bappa, praying, singing, dancing and eating, brands too do their best to be a part of the festivities through their various campaigns.
e4m has curated a list some of the most creative campaigns around Ganesh Chaturthi. Take a look at these heart-warming creatives while you feast on those yummy modaks!
Simply Fresh
With their innovative ad campaign #bappahibatayenge, the brand is highlighting the value of ‘atithis’ as an important part of the Indian culture and how we're connected to our roots.
Parle-G
Parle-G released their ad campaign a lot early and there have been multiple conversations and debates around it. The ad has a very strong message about gender equality with the tagline “genius wahi jo auron ki khushi mein paaye apni khushi” and hashtag #GanpatiFestival.
Big Fm
92.7 Big Fm released a new-age bhakti song for Ganpati created by AI. It has a personalized song feature with the hashtag #yourmelodyyourway.
Blinkit came up with a heart-warming ad on Instagram where they show how, no matter the conditions, you'll get all you Ganpati essentials within 10 minutes. The ad has various visuals that show the joy, the inclusion, and love of the festival.
View this post on Instagram
Haldiram
Both Halidram official and Haldiram India came up with separate ideas around Ganesh Utsav, with Halidram making a post about “Geet Ganpati ke Gaao, aur modak swaad Ghar laao” and Haldiram Nagpur posting ads with the hastag #BappaAaRaheHai mithaiyon ke saath, khushiyan Laa rahe hain, halidram posted about the festive modaks.
View this post on Instagram
View this post on Instagram
