You are awesome the way you are: Brands tell women to be their true selves

e4m picks the best social media posts by leading brands on Women’s Day

by Chehneet Kaur
Published: Mar 8, 2024 5:11 PM | 3 min read

The International Women's Day today turned out to be a good occasion for brands to reach out to their female customers with conversations about gender equality, empowerment and originality. From Cadbury to Zomato to Amul, brands are celebrating all the various beautiful sides of a woman’s personality.

Here is our cherry-picked collection of ad campaigns on social media this year:

Zomato

This food delivery app won all hearts as it introduced kurtas (uniform) for their women delivery workers and showed how these women loved the initiative.

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A post shared by Zomato (@zomato)

Boat

Boat collaborated with brands like Zepto and Swiggy to show, via large billboards, that referring to women as objects in Bollywood songs is not cool.

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A post shared by boAt (@boat.nirvana)

Swiggy

Swiggy made a reel showing its okay to not eat like a lady as “cazual hai toh kya hua? Food is meant to be enjoyed! #EatHowYouWant”

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A post shared by Swiggy (@swiggyindia)

Hotstar

This OTT platform came up with a creative way to show the beautiful characteristics that women in its shows personify. ‘You say supportive, we hear Shradha’, one of the campaign creatives stated. ‘Shradha’ is a character essayed by Medha Shankr in film 12th Fail.

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A post shared by Disney+ Hotstar (@disneyplushotstar)

Spotify

This music app's post showed songs which are a ‘Girl’s Girl’. By ‘Girl’s Girl’, Spotify meant these songs have got her back no matter what she is going through.

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A post shared by Spotify India (@spotifyindia)

Cadbury

Cadbury chose a simplistic yet unique way of showing the crimp of their packaging as a crown and dedicated it to all the queens in our lives.

https://www.instagram.com/p/C4PW0F5ij2D/?igsh=MXViNmdxcDg2cnpqMA%3D%3D

Netflix

Netflix showed digital art of Bollywood and Hollywood OTT characters together like Gangubai of Gangubai Kathiawadi and Maeve Wiley of Sex Education, Amy Santiago of Brooklyn99 and Vartika Chaturvedi of Delhi Crime and more.

https://www.instagram.com/p/C4PXnUCrUg9/?igsh=bHB3bzJpZ2NlYXY3&img_index=1

Domino’s

https://www.instagram.com/p/C4PWs44ybxO/?igsh=MTJxZDVhbzF5bzAzbw%3D%3D

Zepto

https://www.instagram.com/p/C4PfIlUtT2i/?igsh=MWp6cGh0YzZpNmZkdA%3D%3D

Amul

https://www.instagram.com/reel/C4PP38Hv288/?igsh=c3hwNzJybGV3bWdm

Nua

https://www.instagram.com/p/C4PiI-9IrkL/?igsh=OW4yeWRxbzFicWx1

Myntra

https://www.instagram.com/reel/C4Pme5JPtqC/?igsh=MWVwZDFhYjc5b3gwdg%3D%3D

Nutella