Zoho takes inspiration from nation's cultural diversity for new ad campaign
Conceptualized in-house, the campaign is centered around Zoho's belief that software-building is a timeless craft mastered over years of practice
Zoho Corporation, the Chennai-headquartered technology company, has relaunched its "Made In India. Made For The World" ad campaign with Carnatic Raga Neelambari as the background score provided by singer and composer Vijay Prakash and the voice-over by actor Vijay Raaz.
Conceptualized in-house, the pan-India campaign is centered around Zoho's core belief that software-building is a timeless craft that is mastered over years of earnest practice.
"The confluence of the classical South Indian music with the rustic North Indian accent is what makes this new version representative of the heterogeneous nature of the country," said Raffic Aslam, Creative Director, Zoho Corp. "We hope that no matter who watches the ad from what part of the country, they will find elements that are both familiar and peculiar, and be able to relate to the concept of a beautiful amalgamation of diverse cultures."
The ad's tagline underscores that Zoho's products are built in India and sold across 180+ countries, serving 50 million+ users around the world. The campaign was relaunched because of its renewed relevance.
