2-member committee to review, monitor BARC’s outlier policy
The committee members will be former BARC India Chairman Nakul Chopra, and Praveen Tripathi
A two-member committee has been appointed by the board of the joint industry body to review and monitor BARC’s outlier policy, as per media reports. The two members appointed are former BARC India Chairman Nakul Chopra, and Praveen Tripathi.
On May 31, it was announced that television channels could buy landing pages and it would not be considered illegal. The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) judgment, which sets aside the Telecom Regulatory Authority of India’s (TRAI) direction dated December 3, 2018, came as a relief for broadcasters and distributors of television channels.
However, the judgement also brought a new set of problems. Soon after the order was passed, BARC India notified that it would include the ratings of channels placed on landing pages in the weekly ratings data. This was objected by many broadcasters as they said it nullified TRAI’s restraint on all broadcasters and distributors of TV channels from placing any registered TV channel on the landing page.
Some broadcasters also wrote a letter to BARC, requesting it to “reconsider and reinstate the appropriate moderation policies”.
