Zee Media to re-register for BARC data
In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues
landing-page
Ratings, pricing & acquisition: TV industry’s key happenings this year
We look back at the landmark events that dominated the broadcasting business in 2022
Landing page mess: Who wins and who loses?
Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Landing pages for news: Red flag for brands?
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
High demand & higher revenue: DPOs offer second landing page with shorter duration
The second landing page, or LP2, has a very small cost since it is available only for a short duration and hence might not add to the viewership of the channel
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
The economics of landing page, and what’s driving up the cost
While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Landing Page: Industry still at odds over viewership spike
While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
Advertisers want BARC to report landing page data separately
Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign receives
NBF writes to MIB minister about BARC’s failure to address landing page issue
The non-addressal of the landing page matter has compromised the whole measurement system, read the letter
Why marketers don't need landing pages to personalise post-click experiences
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
The Landing Page Conundrum: Rating distorter or a promotional tool?
While some industry observers say it is common knowledge that landing page is a marketing mechanism, others say prohibiting landing pages is not the solution to this prolonged debate
Times Network releases statement on 'bonafide usage of Landing Page'
The network reiterated that landing pages are a marketing tool permitted by the law in India and is used across the world by broadcasters and advertisers to market themselves to viewers
TDSAT dismisses petition against BARC over Landing Page issue
The tribunal said it has no jurisdiction to adjudicate a dispute between a broadcaster and BARC
BARC order on landing page is hostile: MK Anand
As part of e4m Conclave, Anand, MD & CEO, Times Network, said they are contemplating legal action on BARC's decision to mitigate landing page influence on TV viewership
BARC new algorithm: Reason to cheer or cause for worry?
According to industry experts, this move will primarily impact news channels or whoever invests in landing pages
BARC India to introduce algorithms to mitigate impact of landing page on viewership data
The new initiative will reflect in the data for Week 34, starting August 22