Three industry stalwarts, Harrish M Bhatia, Nilesh Kadam, and Viplove Gupte, have come together to launch a ground-breaking Audio OTT platform with substantial investment from Radio Orange, (radio division of Abhijit Realtors) In an era where digital consumption is at an all-time high, three veterans of the radio industry are set to revolutionize the audio streaming landscape. Harrish M Bhatia, Nilesh Kadam, and Viplove Gupte have announced the launch of their innovative Audio OTT platform, a project backed by significant investment from Radio Orange, under the strategic guidance of Abhijit Realtors. This new venture promises to reshape how audiences worldwide consume audio content. Strategic Vision and Industry Expertise Inu Majumdar, CEO of Radio Orange, expressed her excitement about the collaboration, stating, "We are thrilled to support this transformative project. Harrish, Nilesh, and Viplove bring a wealth of experience and a proven track record of success in the radio industry. Their combined expertise, vision, and understanding of the evolving media landscape position this platform for unparalleled success. At Radio Orange, we believe in pushing the boundaries of innovation, and this investment is a testament to our commitment to shaping the future of audio entertainment." Founders’ Expertise and Vision Harrish M Bhatia, a seasoned leader with decades of experience in the radio industry, shared his vision for the new platform: "The global content consumption patterns are rapidly changing, and the demand for on-the-go, high-quality audio content is skyrocketing. Our new Audio OTT platform is designed to meet this demand by offering a diverse range of content, catering to a global audience. The audio OTT market is the next big thing, and with our deep market understanding and innovative approach, we are poised to lead this revolution." Market Insights and Growth Potential The Audio OTT market has seen exponential growth over the past few years. According to recent data, the global audio streaming market was valued at USD 21.5 billion in 2020 and is projected to reach USD 37.5 billion by 2026, growing at a CAGR of 9.8% during the forecast period. In the US alone, the number of audio streaming subscribers surpassed 100 million in 2023, highlighting the shift from traditional radio to digital streaming platforms. Countries like India, Brazil, and Indonesia have also witnessed significant growth in audio OTT consumption. India's audio streaming market, for instance, grew by over 30% in the last three years, with a notable increase in regional content consumption. In Brazil, the market is expected to grow by 15% annually. Revenue Generation and Market Potential Audio OTT platforms are not just capturing listener attention; they are also proving to be highly profitable. With diverse revenue streams such as subscriptions, advertising, and partnerships, these platforms are outliving traditional audio media. Advertisers are increasingly recognizing the value of targeted audio ads, contributing to the sector's robust revenue growth. Innovative Features and User Experience The new Audio OTT platform will leverage cutting-edge technology to deliver a seamless user experience. Features such as personalized playlists, high-fidelity audio streaming, and exclusive content will set the platform apart from its competitors. Additionally, strategic partnerships with renowned artists, content creators, and influencers will ensure a steady stream of high-quality, engaging content.