Ranveer Singh comes alive in Britannia’s print ad
The ad was executed by Flam, an AI-powered mixed-reality content platform for marketing
Britannia NutriChoice has recently unveiled a Mixed Reality advertisement, featuring Ranveer Singh in The Hindu newspaper.
The advertising showed Singh holding up a phone screen with a QR code on it for the readers to scan.
The QR code redirected to a link which displayed Singh speaking about the nutritional benefits of NutriChoice biscuits.
Amit Doshi, Chief Marketing Officer, Britannia shared on Linkedin, “Chuffed to unveil India’s first ever AI-powered camera campaign for NutriChoice. The campaign kickstarts with an innovative print campaign, which creates a Mixed Reality-like experience with just a smartphone.”
He further shared that the cutting-edge technology is built by Flam, AI-powered mixed reality content platform for marketing. With this innovative campaign, consumers are able to scan the QR code on their smartphones leading to experiencing a video from Singh within their smartphone camera experience, without the need for app downloads or webAR.
The advertisement is conceptualised by Niraj Ruparel, Emerging Tech Lead, WPP and crafted in digital by Anukriti Som, Content Director, Mindshare India and Nikhil Mayne, Vice President Mindshare India.
The ad has been crafted in Physical by Sonali Khanna, President, Lowe Lintas South, Arpan Bhattacharyya of MullenLowe Lintas Group.
