Ditto TV partners with Hull.io to power customer engagement
The partnership will enable connected customer strategy for 1 Million users and bring a unified experience across devices and platforms
Mumbai, December 16, 2014: Ditto TV, India's first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL) has announced its partnership with the marketing activation platform, Hull to strengthen its customer engagement activities.
On this development, Manoj Padmanabhan, Business Head – Ditto TV said, “The partnership with Hull will provide us with a unified identity management layer, engagement mechanics, rewards, segmentation and retargeting. This will allow us to further personalize our offering across our next-generation of iOS, Android and Web applications users. Users will have the same great experience if they are connecting via a mobile device on the go, or via the web from the comfort of home. These features will be available to Ditto TV’s millions of registered customers and a potential audience of 700 million+. We chose Hull because they were ahead of the competition with their ability to offer a single interface to all customer interactions across every device, their quick turnaround, high availability, and rich feature set.”
Hull was competing against many different solutions providers including in-house development and bagged the partnership thanks to its affordable price, scalability, flexibility, making it the best choice to quickly build a large-scale unified user experience across all of Ditto TV's platforms.
“We are pleased to have Zee Entertainment utilizing our Hull connected consumer platform as a central hub that gathers all data into a unified user profile and enables multi-channel communication.” commented Stefan Koenig, President & CEO, Hull Inc.
