Mindshare India leads ICMA 2017 shortlist

The Audacity e4m Indian Content Marketing Awards 2017 will be held on August 30, 2017. In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. ICMA aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas and concepts to create exceptional brand stories.



 



This year’s edition has seen 93 entries make it to the shortlist. Mindshare India leads with a staggering 30 entries shortlisted. This is followed by Jagran Prakashan with 7 shortlisted entries while McCann Worldgroup has 4 shortlisted entries. Big FM and WatConsult both have 3 shortlisted entries. AdLift, Mediacom Communications, Contract India, Living Media India, 4nought4, Jack in The Box Worldwide and Arre each have 2 shortlisted entries.



 



The jury for ICMA 2017 was headed by Prasoon Joshi, Chairman McCann Worldgroup, Asia Pacific CEO & CCO Mccann Worldgroup India. It comprised Avinash Pandey, COO of ABP News; Darshana Shah, CMO at Aditya Birla Health; Gaurav Mehta, CMO at GirnarSoft; Jaikishin Chhaproo, Head (Media & PR) at ITC; Kartik Kalla, EVP & National Head- Programming, Marketing, Audacity at Radio City 91.1 FM; Malay Dixit, Chief Communication Officer at Tata Sky; Malini Agarwal, Founder and Creative Director at MissMalini.com; Manoj Gurshani, Chairman, USIIF; Parag Agarwal, Head (Global Marketing and NPD) at Hero; Ronita MItra, Founder and Chief Strategist at Brand Eagle; Swati Mohan, Business Head at National Geographic; Sunita GR, Head of Marketing at Facebook; Viral Oza, CMO at Lodha Group; and Zoya Pandey, Head (Marketing Excellence) at Abbott.



 



You can find more details about ICMA 2017 here - http://www.exchange4media.com/events/content-marketing-awards-icma-2017/home.aspx



 



Here is the complete shortlist selected by the jury: