ZEEL all set to launch second English movie channel under ‘&’ family
The SD and HD channel, &flix, will go live across all major DTH and digital cable platforms on June 3 at 1 pm with the premiere of Spider-Man: Homecoming.
Zee Entertainment Enterprises Limited (ZEEL) is all set to take a leap forth in the English entertainment category with the launch of a new movie channel -- &flix.
The SD and HD channel will go live across all major DTH and digital cable platforms on June 3 at 1 pm with the premiere of Spider-Man: Homecoming.
ZEEL claims that the new channel will be the most popular destination for latest Hollywood movies, with one hit premiere every week for an entire year along with an exceptional library of films across genres. The channel has tied up with studios such as Sony, Paramount Pictures and Disney and has a library of more than 400 movies and 52 hit premieres. ZEEL has also roped in five brand partners so far-- Fiama, LLoyd, 100 Pipers, Amazon Fire stick and Domino’s Pizza.
According to ZEEL, it is good to be in the English viewing category as it covers 52 million households. Of the total viewership, 60 per cent comes from big cities while the rest 40 per cent from others. This 60 per cent segment has been growing at the 35 per cent CAGR in the past three years, claims the channel.
Speaking about the launch, Punit Misra, CEO, ZEEL, said, “After the very successful launch of &Privé HD, we are delighted to serve to our viewers our latest English movie offering, &flix. The ‘&’ family was created to offer distinctive storytelling experiences for the progressive Indian audience. The creation and curation of &flix is based on our core value of putting the consumer first in everything we do, and our audiences will love what &flix has to offer to them.”
“The English movie viewership has grown by 35% in the mega cities, a clear indication that the consumers’ appetite for this content is growing significantly. With &flix, we present to the ever growing group of the English movie enthusiasts larger-than-life movie viewing experiences in the comfort of their homes,” Misra added.
Aparna Bhosle, Business Cluster Head – Premium Channels, ZEEL, said, “Through &flix, we wish to present a visual extravaganza whilst being infectiously inspiring and the champions of the unexplored. Our library of movies includes 52 premieres along with 400-plus celebrated titles which will take the audiences on a journey to a world of unlimited possibilities. From action and drama to comedy and animation, we have a compelling mix of genres for the viewers.”
Prathyusha Agarwal, CMO, ZEEL, adds, “Our research led us to understand that over 60% of all English movie viewers fall under the category of un-satiated strivers. With &flix, we aim to enthral the audience who is persistent in their pursuit of new experiences and is not easily satiated. The brand proposition, Leap Forth, was created with the thought that you can have an extraordinary life with unlimited possibilities if you dare to take the leap.”
Mona Jain, Executive Vice President, Sales – ZEEL, shares, “Our latest offering &flix is a massive platform which brings hit Hollywood movies for our audiences. The strong brand proposition has helped us connect with some of the key like-minded brands across sectors garnering five channel partners even before the channel goes live. Currently, we have ITC, Havells, Pernod Ricard, Amazon and Domino’s Pizza as our channel partners. The response has been extremely positive from our clients and such partnerships further validate our belief in our offering.”
&flix has planned a disruptive 360-degree marketing plan engaging audiences through numerous touchpoints. The channel leveraged a Twitter integrated outdoor innovation to unveil the channel’s first communication, where viewers tweeted using the channel hashtag, to reach 10,000 tweets and garnering more than 52 million impressions in just 24 hours.
The SD and HD channel will go live across all major DTH and digital cable platforms on June 3 at 1 pm with the premiere of Spider-Man: Homecoming.
ZEEL claims that the new channel will be the most popular destination for latest Hollywood movies, with one hit premiere every week for an entire year along with an exceptional library of films across genres. The channel has tied up with studios such as Sony, Paramount Pictures and Disney and has a library of more than 400 movies and 52 hit premieres. ZEEL has also roped in five brand partners so far-- Fiama, LLoyd, 100 Pipers, Amazon Fire stick and Domino’s Pizza.
According to ZEEL, it is good to be in the English viewing category as it covers 52 million households. Of the total viewership, 60 per cent comes from big cities while the rest 40 per cent from others. This 60 per cent segment has been growing at the 35 per cent CAGR in the past three years, claims the channel.
Speaking about the launch, Punit Misra, CEO, ZEEL, said, “After the very successful launch of &Privé HD, we are delighted to serve to our viewers our latest English movie offering, &flix. The ‘&’ family was created to offer distinctive storytelling experiences for the progressive Indian audience. The creation and curation of &flix is based on our core value of putting the consumer first in everything we do, and our audiences will love what &flix has to offer to them.”
“The English movie viewership has grown by 35% in the mega cities, a clear indication that the consumers’ appetite for this content is growing significantly. With &flix, we present to the ever growing group of the English movie enthusiasts larger-than-life movie viewing experiences in the comfort of their homes,” Misra added.
Aparna Bhosle, Business Cluster Head – Premium Channels, ZEEL, said, “Through &flix, we wish to present a visual extravaganza whilst being infectiously inspiring and the champions of the unexplored. Our library of movies includes 52 premieres along with 400-plus celebrated titles which will take the audiences on a journey to a world of unlimited possibilities. From action and drama to comedy and animation, we have a compelling mix of genres for the viewers.”
Prathyusha Agarwal, CMO, ZEEL, adds, “Our research led us to understand that over 60% of all English movie viewers fall under the category of un-satiated strivers. With &flix, we aim to enthral the audience who is persistent in their pursuit of new experiences and is not easily satiated. The brand proposition, Leap Forth, was created with the thought that you can have an extraordinary life with unlimited possibilities if you dare to take the leap.”
Mona Jain, Executive Vice President, Sales – ZEEL, shares, “Our latest offering &flix is a massive platform which brings hit Hollywood movies for our audiences. The strong brand proposition has helped us connect with some of the key like-minded brands across sectors garnering five channel partners even before the channel goes live. Currently, we have ITC, Havells, Pernod Ricard, Amazon and Domino’s Pizza as our channel partners. The response has been extremely positive from our clients and such partnerships further validate our belief in our offering.”
&flix has planned a disruptive 360-degree marketing plan engaging audiences through numerous touchpoints. The channel leveraged a Twitter integrated outdoor innovation to unveil the channel’s first communication, where viewers tweeted using the channel hashtag, to reach 10,000 tweets and garnering more than 52 million impressions in just 24 hours.
