Percept OOH creates on-ground buzz for Indigo eCS
Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS
Percept Out of Home organizes ground activity to promote Tata Indigo eCS under theme ‘Paani Khatham Hoga Fuel Nahi - INDIA’S MOST FUEL EFFICIENT SEDAN’
Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS. As part of the activity, Percept OOH distributed 1 litre bottles carrying the Tata Indigo eCS branding at various petrol pumps.
The objective was to make people aware of the average of 25 kmpl given by the car. The move behind distributing bottles of water was to drive home the message: ‘Paani Khatham Hoga Fuel Nahi - India’s Most Fuel Efficient Sedan’.
Commenting on the initiative, Rajneesh Bahl, Head - Outdoor, Percept Out of Home, said, “These days, out of home advertising endeavours to reach beyond distant billboards and bus backs. The idea is to trumpet the billboard message in person through customer touch points like petrol pumps.”
