Tapping Dwarka’s OOH potential

With the introduction of its state-of-the-art bus shelter formats in and around Dwarka, JCDecaux Advertising India Pvt Ltd now offers the first authorised channel for OOH communication in Dwarka.

Dwarka is one of the largest residential areas in Asia. Frequently referred to as the ‘Model Township’, it is also thought to be amongst the most organised and cleanest parts of Delhi and nearby townships. Dwarka also boasts of some the widest and most developed road network for any colony in Delhi and nearby townships.

It is one of the best connected sub-cities of Delhi, with seven Delhi Metro stations catering exclusively to its residents, making it an ideal habitat for professionals and entrepreneurs.

Dwarka has been planned with a self-sustaining environment, which contains essential facilities and services at different levels, namely, health, education, safety and security, cultural, and communication and so on. Having a huge clientele for all types of products and services makes Dwarka an advertiser’s favorite turf.

Now, brands and advertisers can utilise JCDecaux bus shelters to effectively promote their products and services to the untapped TG of Dwarka. These formats are the only medium available to cover the sub-city, capable of talking directly to the desired consumer groups with 100 per cent visibility at eye level.

Dipankar Chatterjee, Chief Operating Officer - Street Furniture, JCDecaux India, said, “With the inclusion of these exclusive locations in the Dwarka region, we now offer even more effective reach for the brands. The brands can benefit from the homogenous state of the art formats spread across the city of Delhi, providing unmatched visibility and recall for their campaigns. This development will further establish the strength of our networks.”

Overall, JCDecaux now offers more than 2,600 faces (bus shelters and street furniture) spread across the Central, South, West & East parts of Delhi.