Vredestein executes OOH campaign
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
Vredestein, shaped by its European heritage of more than 110 years and driven by its aspiration to provide an ultimate driving experience, is setting the pace for the future of global tyre technology.
Apollo Tyres has launched one of the most impactful and highly visible OOH and DOOH campaigns for Vredestein brand. In a milieu of outdoor sites, the Vredestein campaign stands out as a visual delight with an innovative and impactful rendition of its product.
Ideacafe has conceptualized this campaign in sync with Team Vredestein.
Vredestein’s values of ‘Setting the Benchmark’ and ‘Refined by Design’ are reflected in this highly impactful and clutter-breaking Out of Home (OOH) campaign as well.
Speaking about this campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres, said, “For the first OOH campaign for the premium Vredestein brand in India we were looking at creating an impact. I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”
Speaking about the campaign, Nabendu Bhattacharya, CEO ideacafe.agency said, “We are so proud to have associated with Vredestein and conceptualized what we believe to be a true clutter-breaking creative effort for outdoors. Team Vredestein’s belief in setting new benchmarks resonated with us because of which this collective effort has been such a huge success.”
