‘Everything has a voice & as communication experts we need to help design the narrative’

To recognise women leaders’ relentless pursuit of excellence in public relations and corporate communication, exchange4media PR & Corp Comm launched the Women Achievers Awards in 2020. The third edition of the awards in 2022 felicitated women leaders who have been shaping the industry through their incredible work.

The awards recognised women who not only achieved major milestones in their careers but also brought a dynamic change in the PR and corporate communications industry.

In this series, we feature some of the women leaders who were felicitated at the event. Today, we feature Anuja Choudhary, Co-founder and Director, WizSpk Communications and PR Pvt. Ltd., who was honoured with ‘Entrepreneur of the Year’ at the e4m PR & Corp Comm Women Achievers Awards.

Choudhary has a demonstrated history of working in the public relations and communications industry. Her expertise lies in crisis management, integrated marketing, crisis communications, content strategy and social media.

Excerpts:

Congratulations on your win at the e4m PR & Corp Comm Women Achievers Awards 2022. How do you feel?

Thank you so much. It feels amazing as it reinforces our belief in empowering each one of us. Congratulations to all the amazing talent we have in the industry, so proud to be a part of this ever-evolving industry.

What inspires you on your journey and endeavours?

Growth drives me. Being challenged is important. It helps deliver good work.

In what ways have you witnessed the PR and corporate communications industry change and evolve over the years? What global practices would you see implemented in India?

Spin Doctors, Publicists, PR officers are Integrated communication specialists / Strategic Brand experts today. PR professionals are brand custodians / advisors — we have to think ahead of the curve, always blazing the trail. Strategic thinking, creative and innovative ideas that communicates the brand messages across the target.

Tell us about your most valuable learning from the industry. Where do you foresee the PR and comms industry in the coming years?

You are expected to be the strategic brand expert for your brand partner - understanding any industry, product, service or even a tiny element of design. Everything has a voice and as communication experts — we need to help design the narrative and build conversations and reputations. It is an ever-evolving task we got at hand and the industry has a huge potential to expand and grow. We need to keep learning, evolving and adapting to meet the needs and expectations.

What would be your message to the future generation of professionals?

If we find purpose in what we do, our job is done. I heard it somewhere and I totally believe in this. Work hard every day, learn every day and hustle every day. Be fearless and take criticism positively, success will find its way.