What makes The Mavericks a maverick agency

The Mavericks has emerged as a beacon of innovation and disruption in an industry characterized by cut-throat competition and conventional practices. True to their name, The Mavericks is known for its independent thinking and commitment to raising the bar in the PR & Communications industry.

As the agency celebrates its 6th anniversary, it's clear that Mavericks isn't just another player in the game—it's a game-changer. But what sets Mavericks apart from the rest? We sat down with Chetan Mahajan, Founder and CEO, The Mavericks and here are five key differentiators that he feels make Mavericks truly unique in this industry:

1. Referral-Driven Growth: Mavericks has defied the odds by achieving 100% of its client base through referrals alone. Remarkably, the agency has not made a single cold call in its six-year journey, even during the challenging times of the COVID-19 pandemic. This speaks volumes about the trust and loyalty the agency has built with its existing clients, who remain the cornerstone of its success.

2. Unified Team, Unified Service: Mavericks operates on the principle of ‘one country, one team’, transcending geographical boundaries to deliver exceptional service to clients regardless of their location. By leveraging talent from across its five offices, Mavericks ensures that every client receives equal attention and access to the best resources, regardless of where they are based.

3. Unprecedented Flexibility: Mavericks shatters traditional HR norms with its revolutionary policies, including a ‘Salary on Demand’ option for team members which allows team members to draw their salary on any day of the month, or a zero-day notice period policy, without compromising on client commitments. This unparalleled flexibility empowers employees to prioritize their happiness and well-being, fostering a culture of trust, transparency, and belonging.

4. Integrated Storytelling: Our ability to pivot quickly and respond to evolving market trends sets us apart. To this end, our talent has been trained to think integrated storytelling. We have honed the art of blending new-age mediums like podcasts, digital-first publications, influencers, and traditional media relations to deliver impactful stories and maximize the amplification of these stories for our clients.
5. Selective Approach: Mavericks prides itself on its selective approach to client partnerships, declining over 50% of the RFPs that come its way. The agency's unique approach to client business development prioritizes clarity on SOW, budget, and reason for change. Unless it fonts in the rationale, these opportunities are declined. This strategic decision not only preserves the agency's resources but also ensures that team members maintain a healthy work-life balance while delivering an 80% conversion rate.

In today's dynamic environment, many companies constantly face criticism from online detractors. These "trolls" often target unpopular policies like limited leave or negative work cultures. While some might feel progress is slow, agencies like The Mavericks is actively making a difference in the Indian market by driving positive change.

At Mavericks, work-life balance is not just a concept; it's a way of life. Remarkably, 90% of Mavericks' team members don't have to work 90% of the weekends, allowing them to enjoy a well-balanced lifestyle and empowers its team members to enjoy the best of both worlds: the benefits of corporate life and the vibrancy of the agency world. This commitment to a balanced lifestyle sets Mavericks apart from its peers. As Mavericks continues to rewrite the rules of the game, the agency's commitment to innovation, flexibility, and trust will clearly drive its success for years to come.