As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
The event will be held in Hangzhou where India will be competing in four different titles
Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry