The key objective is to develop and drive creative PR-led activations that align with Tourism Australia’s vision

exchange4media Staff Mar 2, 2022 11:47 AM

Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government

Rasika Kiran Upasani Dec 31, 2021 8:55 AM

Year after year, ISL enables brands to create unique and impactful experiences with technological innovations

Archana Khatri Das Oct 28, 2021 8:18 PM

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months

Noel Dsouza Feb 12, 2021 8:53 AM

The campaign is aimed at helping people destress

exchange4media Staff Jan 3, 2021 10:00 AM

As part of the on-ground campaign, the Unani medicine brand will be offering health consultation and products for free

exchange4media Staff Dec 28, 2020 12:34 PM

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM

The partnership and activation were kicked off mid-September and includes KitKat advertising on JioSaavn

exchange4media Staff Oct 7, 2020 2:12 PM

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

The on-ground execution agency for the awareness program is Marketing Architects Communication

exchange4media Staff Sep 29, 2020 3:31 PM

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness

exchange4media Staff Feb 27, 2020 12:16 PM

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM