Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss how GenZs strive for balance even as they push for sustainable choices
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from the agency's strategy team discuss the ever-evolving media behaviour of the youth and what brands can make the most out of it
In the second episode of the podcast, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team say why brands should be dynamic, agile and authentic to keep pace with GenZ
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize