These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Naqvi was earlier the CEO of India
Shah will be reporting to CEO and Co-founder Ahmed Aftab Naqvi of the company
The account was won following a multi-agency pitch
Stratton, which is the group's fourth acquisition in India and fifth globally, will be rebranded as Sm(all)
The mandate will entail strengthening brand recall and building a strong social media community
The agency will promote Mint’s latest campaign ‘Growth Is On’
Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation
Based out of Gozoop’s Mumbai HQ, Ghadiali will continue reporting to Ahmed Aftab Naqvi, CEO of Gozoop
Along with social media, Gozoop will also be helping the brand with influencer outreach
Iyer will be reporting directly to Ahmed Aftab Naqvi, the CEO of Gozoop
The campaign #IamPositive by Guardian GNC, conceptualised by Gozoop, encourages people to look at the positive side during the lockdown
Industry experts share how brands need to keep the customer at the centre 24X7
In today's virtual session, industry leaders will spell out strategies to improve customer engagement
Gozoop will be creating a dedicated omni-channel Consumer Experience Team for the smartphone brand