Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
ambi-parameswaran
Why Housing.com’s ‘Parr Se Perfect’ campaign has the power to push category not just brand
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
Surrogate ad ban: Is the industry ready for big changes?
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
'Kuch khas hain' says industry about Mondelez's Cadbury ad revisit
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Sleaze, not plagiarism, should be Lux Cozi's bigger worry
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Why Myntra trolling is a reminder for brands to tackle UGC menace
Industry calls for an anti-bullying movement and better tracking of conversations on digital media
Kia films put creativity in top gear, hit brakes on brand statement
Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré
How Family Man 2 could boost Manoj Bajpayee's brand value
The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry
Will Ronaldo's cola snub take the fizz out of Coke's brand image?
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
Dettol's Covid warrior campaign: Perceptive or purpose washing?
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
How brands supporting communities battle Covid crisis will benefit in the long run
Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good
What's keeping brands from Ramadan?
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Will edtech’s big ad blitz at IPL pay off?
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Myntra: Bouncing back from logo trouble
Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes
I've shared whatever I've learned: Ambi Parameswaran
Ambi Parameswaran, Brand Consultant, Coach and Founder of brand-building.com, on his new book ‘Spring - Bouncing Back from Rejection’
35 years on, a woman takes over AAAI as the industry applauds
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Nescafe’s viral ad: The perfect brew?
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
Easyday Club’s Holi campaign: Sparkler or damp squib?
We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising