Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts

Sandhya Raghavan Apr 24, 2024 8:37 AM

The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process

Mansi Sharma Sep 13, 2022 8:38 AM

Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed

Mansi Sharma Jun 17, 2022 8:38 AM

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

Industry calls for an anti-bullying movement and better tracking of conversations on digital media

Mansi Sharma Aug 25, 2021 8:55 AM

Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré

Mansi Sharma Aug 20, 2021 8:27 AM

The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry

Mansi Sharma Jun 17, 2021 9:14 AM

Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes

Ambi Parameswaran Feb 3, 2021 8:54 AM

Ambi Parameswaran, Brand Consultant, Coach and Founder of brand-building.com, on his new book ‘Spring - Bouncing Back from Rejection’

Dipali Banka Oct 8, 2020 8:55 AM

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM