Anand Bhadkamkar, CEO, Dentsu India discussed the future of search marketing with Rohit Dosi, Director - Microsoft Advertising, InMobi, at Pitch BrandTalk Summit on Friday
At the e4m eTechmach, Bhadkamkar, Dentsu India CEO, deliberated on how marketers should adapt to digital acceleration in terms of their relationship with consumers
The firm has brought its eight agencies under dentsu Creative with Narayan Devanathan, Sidharth Rao and Shamsuddin Jasani taking on additional responsibilities there
Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth
Other elected members to the executive committee include Anand Bhadkamkar, Kunal Lalani, Mohit Joshi, Pranav Premnarayen, Rana Barua and Vivek Srivastava
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Kotwani will be reporting to Kartik Iyer, President Media Brands and Amplifi, and will be responsible for the agency’s strategic progress and business growth, nationally
Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation
Nabendu Bhattacharyya, CEO & MD - Milestone Brandcom, will spearhead the initiative aimed at future-proofing the group along with working closely with other DAN markets to strengthen its capabilities
In today's edition of our 'Beating All Odds' series, Anand Bhadkamkar, CEO of Dentsu Aegis Network India, speaks with Naziya Alvi Rahman, Editor of exchange4media
Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms
Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation