#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
Geet Nazir will be the MD of the agency and Prashant Tekwani the MD of both Havas CX India and Ekino
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
Havas Worldwide India has appointed the four as Executive Creative Directors
The TVC for Mamaearth's Vitamin C Oil-Free Moisturizer has been conceptualised by Havas
He joins from Cheil India
Prior to this, Ramaswamy was with Dentsu Impact as Managing Partner and National Creative Director
The campaign curated by Dentsu Impact has been shot in Istanbul
Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come across as relatable
While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry
In their new role, Devraj and Ramaswamy, together, will oversee the Gurgaon and Bangalore operations for Dentsu Impact
We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube
Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home
Accompanied by a ‘Stay Safe’ message, the logo has been introduced across the brand’s social media platforms