Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in tier cities
The first two slots under Bucket C, for news & current affairs (Hindi) channels, has been picked up for Rs 19.85 crore and Rs 16.55 crore say sources
The industry bodies believe that the auction procedure is skewed against all news and current affairs channels
Six GEC and five movie channels grab slots even as auction continues
Originally scheduled for March 13, the online auction is for vacant MPEG-2 slots of the DD Free Dish from April 1, 2023, to March 31, 2024
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
Republic Bharat, ABP News, Zee News, News Nation and Times Now Navbharat are the channels that secured slot
The public broadcaster is believed to have mopped up over Rs 75 crore from Bucket A + category which is reserved for Hindi GECs