We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 29, 2022 8:16 AM

The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM

What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers

exchange4media Staff Oct 5, 2021 4:24 PM

A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults

exchange4media Staff Oct 1, 2021 12:15 PM

The digital audio first campaign is conceptualised by Dentsu and produced by Wat Consult

exchange4media Staff Aug 16, 2021 3:07 PM

Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff Sep 26, 2020 8:16 AM

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM