Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
audio-advertising
Google bets big on audio advertising: Are brands listening?
The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
Spotify's magical Discover Weekly experience is now open for sponsorship in India
What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers
Stand out and be heard this festive season, with Spotify
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
Nobel Hygiene unveils audio campaign for its adult diaper brand Friends
Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults
Hindustan Times launches #HTLegacyofTruth campaign to cherish India's hard-earned freedom
The digital audio first campaign is conceptualised by Dentsu and produced by Wat Consult
Ads that match the moment make an impact
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
e4m Webinar: 'Audio reach has gone up from 38% in H1 2019 to 49% in H1 2020'
Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio
e4m webinar: Exploring audio advertising & marketing
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy