automation

With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
Kanchan Srivastava Jul 16, 2024 8:58 AM

Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
Sooraj Balakrishnan Nov 8, 2023 1:19 PM

Yellow.ai & e4m recently organised a panel discussion on the topic ‘Instagram Messaging Automation- A game changer for brands’
exchange4media Staff Dec 27, 2021 12:00 PM

The agency will be responsible for implementing multiple products under Salesforce Marketing Cloud Stack
exchange4media Staff Dec 20, 2021 11:48 AM

The e4m group has organized a virtual panel discussion, moderated and sponsored by Yellow.ai, on the topic 'Instagram Messaging Automation- A Game Changer for Brands'
exchange4media Staff Dec 17, 2021 8:42 AM

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'
exchange4media Staff Feb 22, 2021 3:59 PM

The report by The Forrester Wave states that MoEngage bills itself as an open analytics solution that can connect to any BI or SQL tool
exchange4media Staff Aug 28, 2020 1:35 PM

On the virtual roundtable, MarTech industry bigwigs shared insights on marketing automation, including challenges and opportunities
exchange4media Staff Aug 8, 2020 8:27 AM

On the virtual roundtable, MarTech industry bigwigs will share insights on marketing automation, including challenges and opportunities
exchange4media Staff Aug 7, 2020 8:34 AM

The digital agency will also facilitate Marketing Cloud platform for Shwapno to drive customer engagement, online sales and ROI
exchange4media Staff Mar 23, 2020 4:06 PM

The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
exchange4media Staff Jan 28, 2020 3:07 PM