Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Govt of India, spoke at FICCI Frames 2024, about the pivotal role of Indian M&E and the various government initiatives to bolster it
As per reports, the government is said to be talking to industry stakeholders about creating a self-regulatory organisation
Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
The government has also decided to showcase the potential of the sector via a campaign
The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m
Anurag Thakur addressed the India Forum at the Palais des Festivals in Cannes
Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days
Experts say that there was no direct benefit for the broadcast, OOH & print industry but focus on infrastructure, digital ecosystem & AVGC Task Force is a positive sign
Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run