badshah-masala

Tonic Worldwide bags digital mandate for Badshah Masala

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The account will be managed by Tonic Worldwide’s Mumbai office

e4m Staff Jun 13, 2024 12:37 PM

Badshah Masala celebrates local flavours in new campaign for Maha and Gujarat

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The ad campaigns by Havas Worldwide India showcase changing cultural perspectives while staying rooted in culinary traditions

e4m Staff Jan 31, 2024 1:28 PM

Badshah Masala sings a new tune with revamped ‘Swaad Sugandh Ka Raja' jingle

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Havas Worldwide India, which handles the brand's creative mandate, has played a crucial role in remixing the old jingle

exchange4media Staff Mar 29, 2023 12:34 PM

Dabur acquires 51% stake in Badshah Masala

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This also marks Dabur’s entry into Rs 25,000+ crore spices market

exchange4media Staff Oct 26, 2022 4:36 PM

Badshah Masala's new campaign busts gender stereotypes by encouraging men to enter kitchen

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The film shows a mother advising her son to step into the kitchen with Badshah Masala

exchange4media Staff Jul 25, 2021 6:00 PM

Sponsors show trust in news genre despite ratings blackout; here’s why

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Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

An iconic figure: Badshah Masala pays tribute to MDH’s Mahashay Dharampal Gulati

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He changed the way the spice industry is looked at, read a social media post by Badshah Masala

exchange4media Staff Dec 3, 2020 4:28 PM