Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Through this initiative, consumers can experience the transformation and savour the taste of Basmati Rice first-hand
At e4m Pitch BrandTalk, Gupta, Business Head - Domestic Business, KRBL Limited spoke about the journey of India Gate and shared his thoughts on profitability, value and more
The campaign is created by LS Digital
Directed by renowned ad-filmmaker Prakash Varma, the campaign is conceptualised by DDB Tribal
The multi-country digital campaign is supported by a television, digital and radio campaign
The campaign has been conceptualised and created by CreativelandAsia
The ad also stars Hussain Dalal of Toofan fame
The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi
Conceptualised and executed by Maximus Collabs, the campaign comprises of four films
The campaign is already live across online and offline platforms
The agency will handle the digital strategy, media planning and buying for the brand
The film reimagines what it means to 'protect one's sister' in today with social distancing
The campaign comprises of a series of 4 TVCs which celebrate important people in our lives and the new bonds forged during the COVID-19 crisis