In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises

Kanchan Srivastava Jul 16, 2024 8:50 AM

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

Kanchan Srivastava Jul 4, 2024 8:50 AM

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH

Kanchan Srivastava Jul 3, 2024 8:50 AM

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

e4m Staff Mar 26, 2024 8:36 AM

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season

Chehneet Kaur Oct 12, 2023 8:49 AM

OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities

Sonam Saini Sep 1, 2022 9:01 AM

The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports

exchange4media Staff Mar 17, 2022 7:03 PM

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more

exchange4media Staff Nov 23, 2020 5:59 PM

The messages are displayed on their properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon

exchange4media Staff Jun 9, 2020 10:46 AM