In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more
The messages are displayed on their properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon