Pandey, Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy, completes 40 years at the agency. exchange4media spoke to him to understand his creative journey, and many other things
The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh unique viewers
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’
Cadbury has teamed up with Rephrase.ai, an AI-enabled video creation platform
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
We bring you a roundup of the news that made headlines this past week
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped